Key Responsibilities (Summarized)
Managing Existing Brands
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Develop and maintain brand strategy, positioning, and identity.
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Plan and execute marketing campaigns across multiple channels.
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Conduct market and consumer analysis to guide brand decisions.
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Ensure brand consistency in messaging, visuals, and communications.
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Monitor brand performance and manage marketing budgets.
Developing New Brands
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Identify potential product/market opportunities.
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Create new brand identities, including naming and visual systems.
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Work with R&D/design teams to develop new products aligned with brand strategy.
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Lead launch planning and brand expansion initiatives.
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Oversee creative development and test concepts with target audiences.
Cross-Functional & Leadership
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Maintain strong supplier relationships and negotiate support.
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Build and lead a branding team, ensuring alignment and cohesion.
Requirements
Bachelor’s degree in Marketing, Business, Brand Management, or related field.
5+ years of experience in brand management, marketing, or product development.
Experience in the wholesale, retail, or consumer goods sector preferred.
Proven track record in launching or managing multiple brands simultaneously.
